Budget came out with the most ingenious idea of putting hilarious moving tips on the sides of the moving trucks. Many advertisers stuggle to stand out; oftentimes, they blend it. Potential customers can watch one television commerical after another and all they hear is: BlahBlahBlah. However, Budget's viral advertising campaign really gets potential clients talking or laughing in a place where they have limited alternative forms of entertainment, the car.
November 22, 1963 at 12:30 PM CST as JFK, the 35th Presient of the United States, rides through Dallas Texas he is fatally shot, devastating the entire nation to have their President assasinated.
The Challenger Explodes
On January 28, 1986 was the biggest space program disaster ever. The space shuttle Challenger exploded 73 seconds into its flight, killing the seven crew members on board as the shuttle disintigrated over the ocean.
Seth Godin makes a great point by his marketing philosophy, "ideas that spread, win." Godin furthers states that in marketing we have to figure out who is going to care; we have to make things stand out. People are bombarded with more information and are busier than ever, which had led advertising to become more difficult. Effective advertisers have found a way to be remarkable, which Godin defines as: something worth making a remark about. Godin declares it is time to take risks and time to stand out, which will make your ideas spread.
Trends 
First They Ignore You...
