Seth Godin makes a great point by his marketing philosophy, "ideas that spread, win." Godin furthers states that in marketing we have to figure out who is going to care; we have to make things stand out. People are bombarded with more information and are busier than ever, which had led advertising to become more difficult. Effective advertisers have found a way to be remarkable,  which Godin defines as: something worth making a remark about. Godin declares it is time to take risks and time to stand out, which will make your ideas spread.

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